Meet The Team


Andrew Kelley

Co-Founder and CEO

Andrew started Keel with a personal goal: learning how to best invest his personal savings. With 18 years of experience in software engineering, he leads both technology development and data infrastructure to help Keel users make informed investment decisions. Prior to Keel, he held executive positions at various startups, including a TechCo’s Top Boston Startup (2015). In his spare time, Andrew also serves as a Startup Advisor at Brown Venture Fellowship Program.


Sophia Lin


Sophia brings over ten years of experience in banking and technology to Keel. Having held leadership positions in investment funds and startups, she is passionate about using technology to improve efficiency and transparency in the finance industry. Sophia is also a frequent speaker and instructor in the fintech space, including MIT IAP class and Harvard Business School Finance Conference. She received her MBA from MIT. Sophia currently serves as an EIR at the University of Massachusetts Boston.


Caroline Geiger

Chief Product Officer

Caroline has extensive experience conducting quantitative research in the social sciences. Prior to Keel, she has worked as a senior analyst at the Analysis Group that researches the clinical and economic impact of diseases and treatments. Caroline has also worked for the Congressional Budget Office as well as the Institute of Economic Research and Policy as a research fellow. She has a BA in Economics and Public Policy from Brown University and is current working towards a Ph.D. in Health Policy from Harvard University.